80 Years of Effortless Beauty | Lancôme

From Armand Petitjean (1884 -1969) the founder and vision behind the first Lancôme store in 1935, the internationally recognised cosmetics brand is celebrating 80 years of beauty in 2015. Not only should we celebrate the brand and the many inspirational woman all over the world that use Lancôme but to carry the legacy of Armand Petitjean, and that was to deliver the ideal French elegance look. An effortless French chic look is very simple, light and natural - this is certainly ideal if you the type of person that doesn't like to spend a lot of time doing your make-up every morning. From models to actresses such as Julia Roberts, Penelope Cruz and Kate Winslet, Lancôme still remains one of the top brands in the luxury beauty sector.

 

French Innocence Spring 2015 Collection | Lancôme

The French Innocence Collection by Lancôme embodies the femininity of a woman as well as an effortless chic look with a colourful twist. With the je ne sais qoui, the effortless chic look aims to bring about a springtime freshness by making you look and feel youthful yet still sophisticated. 

My French Palette recreates the ambiance of parks filled by beautiful flower gardens in Paris, with the stylish printed silver casing (see picture below). Some of the shades  in the